About Us

Focus on Energy empowers the people and businesses of Wisconsin to make smart energy decisions with enduring economic benefits.

Since 2001, Wisconsin’s energy efficiency and renewable resource program has stayed true to that mission statement.

On behalf of 107 Wisconsin electric and natural gas utilities, Focus on Energy’s information, resources and financial incentives benefit all Wisconsinites by implementing energy efficiency and renewable energy projects that otherwise wouldn’t happen, or in some cases years sooner than scheduled.

Eliminating energy waste in Wisconsin helps everyone.

Focus on Energy’s work delivers real, measurable energy and financial savings for Wisconsin’s residents and businesses.

Installing cost-effective energy efficiency and renewable energy projects creates jobs, upgrades local infrastructure and improves the environment.

Bottom line, the energy and dollars saved through Focus on Energy strengthens Wisconsin’s economy.

By eliminating energy waste we reduce the need to purchase coal and natural gas from other states. This keeps dollars in Wisconsin and lessens the need to build additional power plants.

All told, since 2011, Focus on Energy has delivered more than $1 billion worth of net economic benefits to Wisconsin.

Focus on Energy is funded by Wisconsin’s investor-owned energy utilities, as required under Wis. Stat. § 196.374(2)(a), and participating municipal and electric cooperative utilities.

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Participating Utilities

Focus on Energy Governance Structure

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As administrator of the Focus on Energy program, APTIM is responsible for overall contract management and coordination of program solutions, umbrella marketing and communication activities, utility coordination, and reporting to SEERA and the PSC.


WIPFLi serves as Focus on Energy’s fiscal agent. In a fiduciary capacity, it receives, distributes and accounts for statewide energy efficiency and renewable energy funds as directed under 2005 Wisconsin Act 141.


BAKER TILLY performs audits to ensure that program administrators, contractors and subcontractors comply with contractual requirements and the Focus on Energy Policy and Procedures Manual. 


The CADMUS Group leads a team of evaluation experts that quantify the energy saving impacts of Focus on Energy to Wisconsin’s economy and citizens. Their work includes independently verifying the program administrator’s reports of energy savings. 

Public Service Commission of Wisconsin

Provides oversight of the statewide energy efficiency and renewable energy programs, including: review and approval of the Program Administrator selected by the utilities and of the contracts between the utilities and Program Administrator for the administration of statewide programs; contracting with one or more independent parties for an annual performance evaluation and financial audits of the statewide programs; requiring each energy utility to spend the amount required to fund statewide energy efficiency and renewable resource programs; and managing day-to-day program activities.

Statewide Energy Efficiency and Renewables Administration (SEERA)

Creates and funds statewide energy efficiency and renewable energy programs. SEERA also contracts, on the basis of competitive bids, with one or more persons to administer the programs. SEERA has no obligations regarding the statewide programs other than creating and funding the programs and contracting for their administration.

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Community Engagement
If you're hosting an event that promotes energy efficiency or renewable energy, Focus on Energy can provide event support in the form of literature, presentations and booth staffing.
To request event support, complete our Community Outreach Request Form.