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Overview for Wisconsin Trade Allies

Focus on Energy partners with distributors and contractors to provide instant discounts to utility customers who purchase qualifying energy-efficient equipment, including:

  • Commercial Kitchen Equipment
  • Mini-Split and Multi-Split Heat Pumps
  • Water Heaters
    • Electric Water Heaters
    • Gas Tankless Water Heaters
  • High Performance Circulator Pumps

To be eligible for an instant discount, residential and business customers must be located in Wisconsin and serviced by participating Focus on Energy utilities.

Commercial Kitchen Equipment

Commercial kitchens are notorious for high energy use—as much as three times more per square foot than other commercial buildings like offices or retail stores. Outfitting a commercial kitchen with ENERGY STAR® certified products could help you save more than $5,300 a year on energy costs.*
Blog: Take a Bite Out of Energy Waste
Participating Trade Ally List [PDF]

Ductless Mini-Split Heat Pumps

Save energy and stay comfortable year-round with a ductless mini-split heat pump. Did you know that heating and cooling cost the average homeowner more than $900 a year*—nearly half the home’s total energy bill? Qualifying ductless mini-split heat pump systems warm and cool air from a single device and distribute that air more efficiently than traditional heating systems and air conditioners. Focus has partnered with participating contractors to provide instant discounts starting at $300 on these energy-saving products.
Participating Trade Ally List [PDF]

Water Heaters

To maximize efficiency, ENERGY STAR® certified electric storage water heaters use a high-efficiency heat pump to transfer heat from the surrounding air to the water— think of it like a refrigerator running in reverse. Focus has partnered with participating contractors to provide instant discounts on electric water heaters starting at $300 and instant discounts on natural gas tankless water heaters starting at $120.
Blog: Keep Costs Low and Water Temperatures High - How a Water Heater Works
Participating Trade Ally List [PDF]

High Performance Circulator Pumps

Variable-speed ECM circulator pumps can be 40% more energy efficient than single speed pumps by matching the pump’s flow speed to a building’s demand.
Participating Trade Ally List [PDF]

Learn More & Sign Up

  1. If you are already a participating trade ally, contact your distributor for more information. If you are new and would like to become a participating trade ally, follow the steps below.

  2. Contact your distributor to enroll.

    If your distributor does not participate, contact us at midstream@focusonenergy.com to discuss next steps.


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Educational Materials

Marketing Materials

Mini-Split / Multi-Split Heat Pumps Flyer [PDF]

Commercial Kitchen Equipment Flyer [PDF]

High Performance Circulator Pumps Flyer

Gas Tankless Water Heaters Flyer [PDF]

Water Heaters Flyer [PDF]

If you would like to get copies of these flyers printed and shipped for free please contact us at midstream@focusonenergy.com

Utility Materials