Improve your bottom line

Installing cost-effective energy efficiency and renewable energy projects can improve rural Wisconsin’s bottom line. With agriculture energy expenditures climbing to almost $700 million each year, farmers need the resources and knowledge to eliminate unnecessary expenses while maintaining a safe and productive business.

Focus on Energy provides incentives for equipment upgrades delivering measurable energy results and financial savings for Wisconsin’s farms and agribusinesses.

Building a new barn or converting to LED lights? Our team of Agriculture Energy Advisors is here to help guide you to a more efficient facility. Contact your Advisor or reach out to a Focus on Energy registered Trade Ally to start saving today.

Pump Assessment Offering

Are you struggling with an oversized or inefficient pumping system? Focus on Energy is offering a comprehensive assessment to identify performance issues and provide opportunities for improvement. Receive $500/pump assessed, up to 100% of the assessment cost. Qualifying motors must be 75 HP or greater and operate a minimum of 500 hours per year.

Schedule your pump assessment with a Focus on Energy Trade Ally and uncover the potential energy savings. Review the Pump Assessment Overview and Application for more information and to get started. Additional prescriptive or custom incentives may be available for projects identified as part of your assessment.

Take your project a step further by receiving a BONUS for installing a variable speed drive (VSD) on your pump system following your pump assessment:

  • 50% bonus, up to $2,000.
  • Total incentive, including the bonus, may not exceed the cost of the equipment.
  • Projects must be completed within six months of the assessment (no later than December 31, 2022).

Pump Assessment Application [PDF]

Variable Speed Drive Bonus [PDF]

Agribusiness Heating Fuel Bonus

Receive a BONUS incentive when completing agriculture-related projects. Bonus offering is available on natural gas-related equipment purchased. Grain dryers and tune-ups are not eligible for the bonus. Bonus will be automatically added to applications with eligible measures. No additional incentive code or application form is needed.

  • 50% bonus match on equipment installed and completed application with supporting documentation submitted by December 2, 2022.
  • Total incentive (prescriptive incentive plus bonus incentive) is capped at 75% of the equipment costs.

Farmhouse Energy Efficiency Kits

Focus on Energy offers a FREE farmhouse energy-saving kit to help you use energy smarter and reduce energy waste in your home. Each kit contains plenty of energy-efficient products, including:

  • Two bath aerators
  • Pipe wrap
  • Fixed showerhead
  • Four 9W LED bulbs
  • Four 11W LED bulbs
  • Weatherstripping
  • Eight outlet gaskets
  • Four switch gaskets
  • Two LED night lights

For more information on how you can order your kit today, visit or call us at 800.762.7077. This kit is available only in rural areas to qualified farmhouses and customers of a participating Wisconsin utility company. Please check to see if you're eligible.

Get started today

Starting a project?

Success stories

Farmers across Wisconsin are taking steps to become more energy-efficient and improve their long-term profitability. But don’t take our word for it.  Hear directly from farmers in these case studies:

Agribusiness service provider

Become a registered Agribusiness Trade Ally to improve your services with existing and new customers, and in return, expand energy efficiency in Wisconsin. 

Focus on Energy’s Agribusiness Trade Ally Bonus allows registered Trade Allies to receive bonuses when promoting and completing paperwork for Focus on Energy incentives. Bonus eligibility limited to Agribusiness related customers and projects only.

Dairy Refrigeration Service Providers [PDF]